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"Captology" expert B.J. Fogg will shed light on how computing products - from Web sites to mobile phone software - can change how people think. At the Persuasive technology Lab at Stanford University, Fogg directs research that creates insights on how computing products can be designed to change people's beliefs and behaviors. Fogg, a leader in investigating computers and persuasion for 15 years, coined the term “captology” to describe the area where computing technology and persuasion overlaps.
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Monday May 18, 2009
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4:00 PM - 5:30 PM
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Grapevine Ballroom C-D
BJ Fogg
Captology Media, LLC
Jenny Bullard
Chief Information Officer
Flash Foods, Inc.
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EXPERIENCE:
Currently responsible for all technology implementation and on-going support from store level to corporate level for Flash Foods, Inc, a change of 180 convenience stores located in Georgia and Northern Florida
Thirty five years experience in the c-store business including involvement in the design, development or purchase of all software applications used at Flash Foods, Inc.
Also, responsible for all technology information systems for other corporations owned by The Jones Company which is the holding company for Flash Foods. Those include Fuel South, a petroleum company, Distribution South, a wholesale distributor for grocery products and Health and Beauty Aids and Walker/Jones Chevrolet, a local car dealership.
ACTIVITIES:
Chair of the NacsTech Conference for 2008 and 2009
Served as PCATS Chairman of the Board for 2008
Member of the Nacs Tech Council Committee
HONORS & AWARDS
Received the 2004 Convenience Store News Executive IT of the Year award
Received the 2005 Pinnacle Hall of Fame Award
Flash Foods received 2003 Pinnacle Overall Excellence Award