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Category Management & Marketing
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In tough times, retailers are looking for ways to cut costs, yet still bring in revenue and new customers. In this session, we will uncover all the costs associated with operating a Customer Loyalty Program. It will also explain the areas of expected ROI and how to budget for a program. Find out why the most progressive Convenience and Petroleum marketers are implementing enticing programs. Learn how program managers are finding creative ways to fund their rewards.
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Tuesday May 19, 2009
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9:45 AM - 10:45 AM
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Grapevine 3-4
Pat Lewis
Partner
Oasis Stop N Go LLC
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Company: Pat co-founded Oasis Stop 'N Go in 1995. Starting with one convenience store/carwash, the company has grown to 11 Twin Falls-area Shell and Chevron branded locations that include Taco Time, Blimpie Subs & Salads and Sir Daniel's Smoke Shop. Oasis Stop 'N Go is a Class A PCATS member.
NACS leadership (Board service since 2006): Patrick is a member of NACS' Research and Technology Board Committee.
Industry Activities/Interests: Pat is a 3-star NACSPAC member. He was an inaugural participant in the 2002 NACS Executive Leadership Program. In the community, Pat is active with many local charities such as the Boys and Girls Club, Muscular Dystrophy Association and the Cystic Fibrosis Foundation. He is also a member of National Association of Realtors and the Idaho State Board of Realtors.
Personal: Pat also is CEO of KickBack Points LLC. KickBack was founded in 2000 as a way for Oasis Stop 'N Go to cultivate customer loyalty. It grew into a coalition loyalty program that is now used by nearly 100 companies spanning six states, with more to come. He began his career in the convenience store industry in 1987 with Circle K Corporation. Pat graduated from George Fox University with a degree in management and organizational leadership.
Josh Petty
Loyalty Program Manager
Tetco Stores Inc.